CARLSBAD, Calif. (Dec. 16, 2024) – Tech-enabled dementia care provider Ceresti Health and research-backed dementia care television service Zinnia TV announced they will team up to boost support for caregivers through the combination of their evidence-based interventions in 2025.

Ceresti’s caregiver-enabled dementia Program, offered at no cost to patients, is accessible via a tablet that Ceresti sends to a caregiver’s home. Beginning in January, Ceresti’s tablets will include Zinnia’s calming, gently-paced, plot-free videos that are designed for people who are living with dementia.

“Both companies share a mission of reducing the stress associated with dementia care,” said Ceresti CEO Dirk Soenksen. “This partnership allows our mission-aligned companies to expand what we are each able to achieve in improving the overall health of people who have dementia – and their caregivers.”

More than 11 million people in the U.S. care for a loved one with dementia today. These unpaid, non-professional caregivers face emotional and physical stresses that Ceresti and Zinnia help to alleviate in complementary ways.

Ceresti provides caregivers with the knowledge, skills, and confidence to notice and immediately act on subtle changes in condition that often accompany emerging health issues. Acting on changes in condition  has been proven to reduce avoidable hospitalizations by more than 50%. Meanwhile Zinnia offers family and professional caregivers content to reduce agitation, ease daily activities and foster connection and joy.

Combined, Ceresti and Zinnia hope to reduce the feelings of burnout that are experienced by  more than 70% of family caregivers.

“Zinnia and Ceresti share a common mission: to empower caregivers and improve the quality of life for people living with dementia,” said Bill Uniowski, CEO of Zinnia. “By combining Zinnia’s research-backed video content with Ceresti’s proven, personalized caregiver enablement  program, we’re delivering innovative tools that bring comfort, connection and better outcomes to families, healthcare systems and physicians alike.”

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About Ceresti Health

Ceresti Health is a tech-enabled dementia care provider with a differentiated model of care that activates family caregivers to improve outcomes and significantly reduce the high and largely hidden healthcare costs associated with dementia. Independently validated clinical studies found that Ceresti reduced avoidable hospitalizations more than 50%. Ceresti has been selected to participate in the Guiding an Improved Dementia Experience (GUIDE) Model by the Centers for Medicare & Medicaid Services (CMS) Innovation Center. The goal of the GUIDE Model is to increase access to much-needed support for people living with dementia and their caregivers. To learn more about Ceresti Health, visit www.ceresti.com.

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About Zinnia

Zinnia is a leading video streaming platform dedicated to enhancing the lives of caregivers and individuals living with dementia. With a curated library of engaging, and meaningful content, Zinnia empowers caregivers to create moments of connection, joy, and calm for their loved ones. Whether in senior living communities or at home, Zinnia’s innovative approach supports quality of life through evidence-based programming and an easy-to-use platform. Learn more at www.zinniatv.com.